Definitions
- The website rudedogonline.com shall hereinafter be referred to as the “Website”, “we”, or “our”.
- Any person who accesses, browses, or reads any content on the Website, or registers as a member, shall hereinafter be referred to as the “Website User”, “you”, or “your”.
We respect your right to privacy and place great importance on the protection of the personal data of all Website Users. This Privacy Policy explains how your personal data is collected, used, disclosed, and processed when you access and use our Website.
What Types of Personal Data Do We Collect?
We collect personal data that is necessary for our operations and service provision. The personal data we collect may include, but is not limited to:
- Identification and Address Information: Title (e.g., Mr., Mrs., Ms.), full name, date of birth and age (if provided), shipping address, billing address
- Contact Information: Telephone number, email address
- Membership and Profile Information: Username, encrypted password, account creation date, last visit date, language, customer ID, customer group
- Transaction and Financial Information: Order details, total amount paid, payment method, order status, refund requests, cart data, wishlist items, discount coupons, messages
- Technical and Usage Information: IP address, cookie ID, website access logs, browser type, access time, product reviews
Why Do We Collect, Use, or Disclose Your Personal Data?
- Contractual Basis: Processing necessary for the performance of our terms and conditions with you
Data Category Purpose of Processing Identification and Address Information To process orders, deliver products, and issue relevant documents (e.g., invoices) Contact Information To communicate with you regarding order status, delivery issues, or after-sales service Membership and Profile Information To manage user accounts and facilitate access to your order history Transaction and Financial Information To process payments and manage returns/refunds in accordance with applicable terms Payment information received via the PromptPay system is limited to what is necessary for payment verification. Certain data may be masked in accordance with payment service provider standards. In the event of a refund, we may request additional bank account information solely for refund processing purposes. Such information will be deleted or destroyed after the refund has been completed.
- Legal Obligation Basis: Processing necessary to comply with applicable laws
Data Category Purpose of Processing Identification and Address Information To comply with tax and accounting laws (e.g., retention of transaction records for at least 5–7 years) Transaction and Financial Information To comply with tax and accounting laws Technical and Usage Information To comply with electronic transaction laws and mandatory reporting to government authorities - Legitimate Interest Basis: Processing necessary for our legitimate interests or those of third parties, after balancing such interests against your fundamental rights and freedoms
Data Category Purpose of Processing Technical and Usage Information To maintain website security, prevent fraud, improve and develop systems, and send system notifications Membership and Profile Information To improve product quality and customer service, and to manage disputes or complaints - Consent Basis: Processing based on your explicit consent where no other lawful basis applies
Data Category Purpose of Processing Contact Information To send marketing communications, promotions, or personalized offers Technical and Usage Information To deploy and use non-essential cookies (e.g., advertising or analytics cookies) as specified in the Cookies Policy Other Sensitive Data Any other personal data for which additional consent is required by law (if any and as permitted by law)
To Whom We May Disclose or Transfer Your Personal Data
We may disclose or transfer your personal data to third parties only to the extent necessary and in accordance with the purposes stated above and applicable legal bases. Such third parties may include:
- Our Service Providers: We disclose personal data only as necessary for third-party service providers to perform services on our behalf, including:
Service Provider Type Purpose of Disclosure Data Typically Disclosed Logistics Providers To deliver products in accordance with your order Full name, shipping address, phone number Payment Service Providers To process payments, detect fraud, and manage refunds Transaction data, order reference, related identification data IT and E-commerce System Providers System maintenance, backups, and database management Technical data, membership data, usage data Marketing and Analytics Providers User behavior analysis, campaign measurement, targeted advertising Technical data (cookie ID, IP address), usage data Cloud / Data Storage Providers Secure storage of personal and operational data All personal data stored in the database - Legal and Government Disclosure: We may disclose your personal data where required by law or government authority, such as pursuant to court orders, subpoenas, or tax and accounting regulations.
- Protection of Rights and Interests: We may disclose personal data where necessary to protect our rights, interests, or those of users, including fraud prevention or legal dispute resolution.
International Transfer of Personal Data
We use services provided by global service providers (e.g., Google, overseas hosting providers). As a result, your personal data may be transferred outside Thailand or the European Economic Area (EEA).
| Transferred Data | Overseas Recipient | Possible Storage / Processing Location | Data Protection Safeguards |
|---|---|---|---|
| Technical and Usage Information | Google Analytics, Google Ads | United States (US) and other countries | Recipients maintain adequate data protection standards, such as certification under applicable legal frameworks (e.g., EU–US Data Privacy Framework) or Standard Contractual Clauses (SCCs) |
| Contact Information | Email Service Providers | Depending on the provider | Recipients maintain privacy policies and security measures in accordance with international standards |
Retention Period of Personal Data
We retain your personal data only for as long as necessary to fulfill the purposes set out in this Privacy Policy and in accordance with applicable laws.
| Personal Data Category | Primary Purpose | Legal Basis | Retention Period |
|---|---|---|---|
| Transaction and Financial Information | Tax and accounting compliance | Legal obligation | Up to 7 years from the transaction date or as required by law |
| Membership and Profile Information | Customer relationship management | Contract / Legitimate interest | For the duration of membership and up to 2 years after account termination or inactivity |
| Contact Information | Marketing communications | Consent | Until consent is withdrawn or deletion is requested |
| Technical and Usage Information | System security and fraud detection | Legitimate interest | Up to 1 year or as necessary for system security |
Data Security
We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, use, alteration, disclosure, or destruction.
Cookies and Similar Technologies
We use cookies and similar technologies to ensure proper website functionality, enhance user experience, and deliver relevant content.
Your Rights as a Data Subject
Under the Personal Data Protection Act B.E. 2562 (2019) (PDPA), you have rights including access, rectification, erasure, restriction, objection, data portability, consent withdrawal, and the right to lodge a complaint.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on the Website and will take effect immediately upon publication.
Contact Details
If you have any questions regarding this Privacy Policy or wish to exercise your data subject rights, please contact us at:
- Contact Address: 41/34 Moo 1, Bansuan, Mueang Chonburi, Chonburi 20000, Thailand
- Email: cs.rudedog@gmail.com
- Online Form: Contact Us
We will respond to your request within the timeframe required by law (generally within 30 days from receipt of a complete request).
This Privacy Policy is effective as of: January 1, 2026